On May 15, 2008, the California Supreme Court issued a decision upholding the right of gays and lesbians to marry in California. Los Angeles, already rated one of the top four gay-destinations in the United States, is now poised to become a premiere wedding destination for same-sex couples in the United States.
To support its efforts, LA INC. The Los Angeles Convention and Visitors Bureau, has partnered with the Altus Group to produce a gay and lesbian travel guide and wedding planner for Los Angeles, called the Los Angeles Navigaytour.
“The Los Angeles Navigaytour will be the gay couple’s best friend for planning the perfect wedding,” said David Jefferys, president of Altus Group and publisher of the guide.
In addition to travel information of interest to gays and lesbians, The Navigaytour will include a wedding planning section highlighting the city’s many resources for gay weddings. The special pull-out section will include detailed information about outdoor venues, gay-friendly hotels, caterers, florists, churches and temples, as well as listings of clergy who conduct same-sex marriages.
“It will be like having a wedding planner at your side every step of the way,” Jeffery’s said.
The Navigaytour will also include voluminous travel information for the gay visitor, including gay-friendly restaurants, local attractions, restaurants and bars, entertainment and leisure activities for a stay in L.A.
“You will have no problem finding activities for your guests,” Jefferys said.
The Los Angeles Navigaytour will be available beginning in mid-July at gay-themed trade shows across the country. Hundreds of tourism offices, convention and visitors bureaus and businesses in Los Angeles and Southern California will also carry the guides.
LA INC., The Los Angeles Convention and Visitors Bureau, is a private, nonprofit business association whose primary mission is to market and promote Los Angeles as the premier site for meetings, conventions and leisure travel. Though not part of city government, L.A. INC. is recognized as the city’s official tourism marketing organization. For more information, visit the official visitor information Web site of Los Angeles at www.discoverLosAngeles.com.
Altus Group is a Philadelphia-based marketing communications agency that focuses on gay consumers. The agency produced the first gay-themed tourism campaign, “Philadelphia: Get Your History Straight and Your Nightlife Gay™” for the Greater Philadelphia Tourism Marketing Corporation.
In addition, Altus Group (www.altus-group.com) produces a gay-themed travel Web site: www.navigaytour.com, which offers gay and lesbian travelers a complete online trip planner for gay-friendly destinations. Altus also produces Navigaytour guides for cities including Chicago, Philadelphia, New Orleans and San Diego.
No comments:
Post a Comment