Altus Group and the San Diego Convention and Visitors Bureau are producing the first-ever gay and lesbian wedding planner.
The free planner will be available as a special section in the San Diego Navigaytour, San Diego’s official gay and lesbian travel guide. It will include detailed information for same-sex couples planning a wedding in San Diego, including listings of gay-friendly outdoor venues, caterers, florists, churches and temples, as well as clergy that conduct same-sex marriages.
“The gay wedding gold rush is on,” said David Jefferys, president of the Altus Group. “If you run a business and want to connect with same-sex couples planning a wedding, the Navigaytour is ideal for you.”
On May 15, 2008, the California Supreme Court affirmed the rights for same-sex couples to marry in California. The decision opened the way for couples from across the United States to legally wed.
The decision will likely provide a major boost to the California economy. A study by UCLA predicts over $683 million in wedding spending over the next three years from in-state and out-of-state couples. Over 67,500 same-sex couples are predicted to travel to California to marry over the next three years, while 51,000 in-state couples are likely to tie-the-knot.
The City Navigaytour was founded in Philadelphia in 2002 as an outgrowth of Altus Group’s highly successful “Philadelphia: Get Your History Straight and Your Nightlife Gay” advertising campaign. The campaign was the first comprehensive advertising campaign to target gay and lesbian travelers for a United States destination.
Today, Altus Group produces City Navigaytours for cities including Philadelphia, Los Angeles, Pittsburgh, Chicago and New Orleans. Copies of the guides are available online at www.cityNavigaytour.com.
The SDCVB sells and markets San Diego County as a preferred vacation destination and meeting and convention site. Consistently rated one of the nation’s top destinations and CVBs, San Diego offers a dedicated staff, comprehensive website, www.sandiego.org, visitor guides, promotional materials, a multi-lingual International Visitor Information Center, and more.
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